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Rhona McCallum Hair

We Are Excited

We are excited! No, let’s change that and say WE ARE VERY EXCITED, Wella Professionals are getting ready to launch a fabulous new glazing  colour service and all of the team here at Rhona Mccallum Hair can’t wait to start using SHINEFINITY.

This year, shine-boosting is going to be an incredibly popular trend, and we’re bringing it to you with the new Shinefinity Zero Lift Glaze

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With balanced pH technology and zero damage, and a hint of a tint, this new product delivers amazing shine with a translucent, almost shimmering character.

Shiny hair is healthy-looking hair, which is why, as winter comes to an end, it’s time to ditch cold-weather dullness and show off a healthy gloss.

Shinefinity helps by enveloping your hair in a zero damage, long-lasting colour glaze that’s packed with benefits. 

This is why we know you are going to love Shinefinity:

1. IT’S GENTLE ON YOUR HAIR

Shinefinity glazes hair with a zero damage, zero lift, zero ammonia, zero silicone and zero drying alcohols formula that’s kind and gentle. It’s great news for those of you who want to have colour but are afraid of causing damage to your hair.

2. IT FEATURES BALANCED PH TECHNOLOGY

Shinefinity has an optimal acidic level no lower than pH 6.5, without getting too scientific this means it works exceptionally well without harming the structure of your hair, even if it’s already dry or de-moisturised.

3. IT’S SUITABLE FOR ALL NATURAL COLORS

As well as being suitable for hair in every condition, It’s not just for virgin hair; it can be applied to coloured or pre-lightened locks as well.

4. IT ENHANCES THE NATURAL TONE OF YOUR HAIR.

One of Shinefinity’s best features is its ultra-natural finish. It creates colours that are believable, not obviously coloured.

THE SHINEFINITY COLOR PALETTE

There are 32 shades of Shinefinity: Warms, Naturals, Cools and Boosters, the glazing possibilities are endless, from 04/07 ‘bitter chocolate’ to 09/81 ‘Platinum Opal’ there is something for everyone in the range.

We can’t wait to start sharing this exciting new colour enhancer with you and we are sure it will very quickly become one of our most popular services here in the salon. Keep checking in for a launch date, once we have confirmation of the arrival of Shinefinity we will let you know.

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