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Rhona McCallum Hair

Rhona Recommends: Shinefinity, new from Wella

Hi, everyone, Rhona here. I thought you might like to know about a new colour glaze service we have just introduced in the salon.

Shinefinity from Wella is a new concept in colour. The product is free from silicones, alcohols, ammonia and is incredibly gentle on the hair. With zero lift, Shinefinity gives a shimmering glaze to all hair types and lasts for 6 weeks without creating a root regrowth*

So, if you have often wanted to colour your hair, but never experimented for fear of your hair getting damaged (which is highly unlikely anyways) and you would like a colour that doesn’t need roots touched up every 6 weeks then this is the product for you.

Shinefinity preserves the natural character of your hair for a healthy-looking shine and a silky hair feel and will give you a long-lasting colour glaze with ZERO lift and ZERO damage, staying true-to-tone even on porous hair. Shinefinity also smooth the cuticles (outside layer) for healthy looking shine and a silky hair feel.

I am very impressed with the ‘clean principles” linked to Wella Shinefinity, this is the official wording from the Wella Company:

• We do not formulate with animal derived ingredients.

• We avoid ingredients of concern or dislike wherever possible, and we use efficient ingredients that guarantee a professional performance.

• We provide full transparency about our ingredients and why they can be considered clean in Wella hair colour context while they might not be clean in other product categories.

• To prove good skin compatibility, we test our products dermatologically.

Alongside this fabulous concept, there are 32 shades covering every eventuality, from the palest of blondes to dark rich chocolate shades, and all the team here at Rhona McCallum Hair are looking forward to creating beautiful, iridescent colours for you.

If you would like a complimentary colour consultation to discuss the options Shinefinity brings, please call the salon on 01259 217321 and book a convenient time to come along and talk to one of our team.

PS: Don’t forget our fabulous Mothers Day Act Of Kindness Award Competition, click here

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