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Rhona McCallum Hair

Pantone Colour Of The Year 2023: Viva Magenta

Pantone is a global organisation that predicts colour trends for businesses across the globe. 

Regarded as the experts in all things colour, each year Pantone launches its ‘Colour of the year’ which reflects universal trends in every aspect of daily living. Teams of trend experts discover what is happening across the world and then condense the information and the emerging trends to create a palette of colours that work in harmony with each other, but, more importantly enhance and compliment the colour of the year.

Click this link for full details: VIVA MAGENTA

2023 sees Viva Magenta take pride of place as the colour of the year. 

Pantone say:

“Pantone’s Colour of the Year, Viva Magenta 18-1750, vibrates with vim and vigour. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

This year’s Colour of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a colour that is audacious, full of wit and inclusive of all”.

We say:

“Viva Magenta has endless possibilities in hair trends, from flashes boldly (or subtly) placed in cool blondes and natural grey hair, this is going to be a big trend next year. Full head colour for those who dare to be different will also be a major focus, and for experimental colour lovers Viva Magenta can be merged with pale sandy blondes, baby blue and even soft peachy tones. It’s a bold colour but it doesn’t have to be ‘full on’…. a peek a boo slice or a flash placed somewhere not always noticeable can add interest and intrigue to your hair.

The colour ranges we have in salon also allow us to be very flexible and creative with your colour, from subtle long-lasting shine from Shinefinity, to a gradual fade out with Color Touch and permanent intense shades with Koleston perfect.

We also have the flexibility to lighten and darken the tone of Viva Magenta to create a bespoke colour result just for you.

It’s not for everyone, and it is a daring colour, but we can make Viva Magenta work for you if you are keen to embrace the 2023 colour of the year.

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