Davines and B Corp
Why Davines is an important brand for Rhona McCallum Hair.
A statement of intent: B Lab is a non-profit network transforming the global economy to benefit all people, communities, and the planet.
It was created in 2006 with the mission to inspire and enable people to use business as a force for good. There are B Labs across the globe (forming the B Global Network) including Australia, East Africa, the UK, mainland Europe, North and South America.
Certified B Corporations, or B Corps, are companies verified by B Lab to meet high standards of social and environmental performance, transparency, and accountability.
Davines have rewritten their way of doing business, looking at business as a positive force capable of generating profit and at the same time creating a virtuous impact on people and the environment.
After achieving certification obtained in 2016, Davines decided to align their objectives with the Sustainable Development Goals (SDG’s), defined in the UN Agenda 2030, projecting them into the corporate strategy. This gave Davines a goal for continuous improvement that is expressed in the activation of new projects, and in defining objectives and monitoring results.
But what does this mean for us as Davines stockists and you as users of the brand? Basically, the products use ingredients of natural origin, with social awareness, generated with renewable electric energy, and packaged to minimize their environmental impact.
It’s all about beauty and sustainability, the two inspirational concepts for every project; the formulation, the design, the ethics behind the development, and ultimately the performance for us and for you.
In a nutshell, Davines is a sustainable, environment friendly and socially aware brand that delivers exceptional, high performing products that give amazing results for your hair and scalp whilst being as kind and considerate to the planet as it is possible to be.
That’s what having the B Corp accreditation means, and it is something very special to be associated with.
Click the pic below to be taken to our online Davines shop, you can also pop into the salon, all of our team are more than happy to discuss the best Davines products for you and your hair.