OI

Here at Rhona McCallum Hair we take great pride in the professional salon products we choose. Davines has always been one of our favourite brands, the team love the products and we know you do too.

So as we take a deep dive into the ranges we carry, let’s start with OI, one of the most popular ranges in the salon.

Davines say:

“The best-selling and award-winning OI family acts as both a daily routine and styling agent.Formulated with Roucou oil, the products give extraordinary shine and softness to any kind of hair”.

FEATURES
– A rich fragrance
– Each product has multiple benefits for your hair (and skin)
– Roucou oil protects hair against the effects of ageing and environmental damage

BENEFITS
– Hair is instantly softer
– The detangling action of Roucou oil leaves your hair easier to comb

In case you were wondering, the name OI comes from the ancient Eastern idea of harmony through the balance of opposite forces. In an effort to create balance between the senses, multiple benefits and effectiveness, OI lets you see immediate positive results from your first use. All OI products contain Roucou oil, an antioxidant-rich plant from the Amazon.

OI’s advanced formulas are extremely rich in beta carotene (which has a restructuring effect on the hair), Roucou oil reduces cellular damage from UV rays, as well as helping to prevent the signs of aging. All products are both sulfate and paraben-free.

Elegant and sustainable design: The carbon dioxide emissions deriving from its production are offset with reforestation and woodland protection projects.

From the OI family, we stock OI Shampoo and OI Conditioner, OI Hair Butter, and OI Milk with occasional promotional offers on additional elements of the range. We know OI delivers exceptional results because you tell us, and we see and feel it in your hair.

OI Shampoo: Milky-smooth Shampoo ideal for all hair types. Infused with nourishing Roucou oil is the perfect daily shampoo to maintain soft, shiny and voluminous hair. Antioxidant action and long lasting perfume.

OI Conditioner: Rich and buttery conditioner for all hair types. Providing extraordinary softness, shine and body, leaving hair with a luxe scent.

OI All In One Milk: Lightweight OI All In One Milk is a multi-function leave-in spray treatment that softens, detangles, controls frizz and protects the hair from heat.

OI Oil: Multi-function oil, adds shine and softness to hair while also detangling and fighting frizz, working especially well on coarse or dry hair. The hair structure is left protected, without weighing it down.